I have downloaded a video of the tape being pulled out and rolled back in so you can see the fun way that it moves.
It's hard to see the detail in the video so I have also posted a few pictures that show things better.
I love the silk covered walnut that holds the tape. The writing on the tape is a quote from John Taylor the Water Poet written in 1631. It is called The Praise of the Needle and I only used this part of it
Flowers, Plants, and Fishes, Beasts, Birds, Flyes, & Bees,
Hils, Dales, Plaines, Pastures, Skies, Seas, Rivers, Trees:
There’s nothing neere at hand, or farthest sought,
But with the Needle, may be shap’d and wrought .